Brahma, the most popular beer in Brazil, launched an ecommerce platform called BRAHMA STORE for WorldCup ’14. Among the products sold in the store was the first foosball inspired in Brazilian stadiums, with electronic scoreboard, LED lights in the field’s lines and a special compartment for beers. My role was to create the concept and design of this product.

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[portuguese]
Brahma é a cerveja mais popular no Brasil e lançou uma plataforma de e-commerce chamada BRAHMA LOJA para WorldCup '14. Dentre os produtos vendidos na loja estava Brahma Arena, o primeiro pebolim inspirado em estádios brasileiros, com placar eletrônico, luzes LED nas linhas do gramado e um compartimento especial para latas de cerveja. Meu papel foi gerar o conceito e design do produto.


Agency: Pong Dynasty
Design/Concept: Elvis Benício
Production: Bsys
3D generalist: Rodrigo Henrique






Arena Brahma
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Arena Brahma

Inspired by Brazilian stadiums, Arena Brahma is the first foosball with electronic scoreboard and LED lights on the lines of the lawn beyond the Read More

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